Ikea China’s Shopping Experience Essay

IKEAs focus towards shopping experience is vox of their effort in building notice loyalty. As you can get out from the pictures, every bed in the store be occupied, with children and adults falling asleep. IKEA does not discourage this. They realize that the more than customers choose to relax in its showrooms, the more likely they will have positive attitude towards its brand and fuddle a purchase once their incomes catch up with their aspirations.In contrast, competitors escape building brand loyalty. 11-furniture, has successfully copied the IKEAs products as well as customer shopping experience by letting customers to try on the products. However, many still say that at the real IKEA, the layout is much neater. Therefore, the brand image of IKEA would still be better perceived compared to the fake stores. B&Q does not have showrooms for people to have direct touch and olfactory sensation of the products. B&Q does provide service such as interior physical body consultatio n. However, research has also shown that Chinese customers might hesitate to do personal consultation. Therefore trust and brand loyalty are hard to develop. AIKA, are focusing more on manufacturing low-cost products with limited effort in providing shopping experience to build brand loyalty. Therefore, they may lose their dominance customers to the IKEA in the future.Through globalization, Chinese customers have greater exposure to occidental trends and lifestyles. However, this trend is not necessarily prevalent across all demographics within China. Therefore, to determine whether IKEA is effectively tapping into this trend, we consider to examine the level of acceptance of western sandwich shopping experience and products of IKEAs target market. IKEA mainly targets young adults, typically aged 25-35, who live in Tier 1 cities where they get overt to Western brands. This generation was born under the One Child Policy, cognize informally as little emperors who are characteriz ed as being capricious and good influenced. Therefore, we could say that IKEAs target market could be easily aspire to western brands high quality and enculturation. As a result, shopping experience by IKEA is very suitable with the need of consumers to try western products.On the other hand, competitors such as 11 article of furniture and AIKA do not represent the western culture. Those Chinese customers who comport a high regard for Western culture will favor Western brands over local brands. Arguably IKEAs closest competitor, 11 Furnitre who tries to replicate IKEA, has one fundamental difference. It does not provide the Western culture or image IKEA projects. Every detail of the store equates 11 Furniture with Chinese culture in the minds of customers, while IKEA is equated with the Western culture and experience.