How Do Dixons And Tandy Add Value To The Products They Sell? :: essays research papers

How Do Dixons and Tandy Add Value To The Products They Sell?How do Dixons and Tandy add value to the products that they sell, and, in doingso, what benefits ar passed on to the consumer? Do in high spirits street consumerelectronics stores offer better value for money than their mail-ordercounterparts?The raw harm figures show that, obviously, the high street stores cost to a greater extentthan the mail-order stores, but are the benefits that the high street storesbring worth the extra scathe?I took the prices of five types of products, a large stereo, a portable body,a smooth television, a depiction recorder, and a computer. The large stereo was anAIWA NSX-V710, the portable system was a Sanyo MCD 278, the small televisionsthat I chose were not available in twain stores, and so I had to choose similarmodels. The models I chose were the Matsui 14" out-of-door from Tandy and the Nokia14" Remote from Dixons. The models were two available from the mail-order supplier, at the same price. The video recorder that I chose to use was an AKAIVSG745, and was in fact available from both stores. The computer was the mostdifficult part of the system to match, as the Dixons systems came with whatsoeveradded bonuses such as extra multimedia software and Internet power. Itherefore reduced the price of the Dixons machine to account for thesedifferences, by deducting the price that it would cost to upgrade on the Tandymachine. So, to give the Tandy computer Internet capability would cost 150, sothat was deducted, and the multimedia software would have cost 50, so that wasdeducted. The computer specification I aimed to have as a green platform was anIntel Pentium 120MHz machine, with 8MB RAM, a 14" monitor, at least a 1 GB HardDisk and MPC level 2 capability (i.e. be able to use CD-ROM Multimedia titles).The mail order supplier I chose to match these specifications with was ComputerTrading, as they offered a system which was a close match to the Tandy an dDixons ones, while having a low price. The common portion with all the productsis that they are all more than than expensive than their mail-order price counterparts.This promoter that the high street stores add value. Adding value is taking oneor more parts or products, combining, changing or adding to them, in such a waythat the perceived value of the product is increased by more than the cost ofthe change. For example you might expect to pay 150 more than the cost of the