Adidas Marketing Plan Essay Example for Free

Adidas Marketing Plan Essay The acquisition of Adidas by French financier Robert Louis-Dreyfus in 1993 has been the beginning of a big brand name; Adidas has expanded its product line and absorbed other sports-gear makers. It closed a $3. 8 billion acquisition of competitor Reebok International Ltd. Adidas planned maintain the Reebok line and promote it globally along side with the Adidas brand. Adidas during 2006 made a decision to purchase Reebok and though they purchase another shoe company business did not flourish. Adidas had to deal with the fact that the company they acquired was not doing well in the market and a new marketing promotion plan needed to take place to reinvigorate the consumer’s purchase of the product. Adidas has to strengthen there brand and the idea was to build the brand name with sponsorship during the 2008 Beijing Olympics. The sponsorship opportunity in Beijing was a springboard to gain a larger share of the worlds fastest-growing major market and become the marketing leader in China during 2008. The marketing strategy was a blend of action photography and computer graphics. The series was released in phases during the Beijing 2008 Olympic Games. â€Å"Together in 2008, Impossible is Nothing† is an integrated marketing campaign. Through a combination of TV, print, outdoor, PR, digital, point-of-sale and road shows across the country of China, the campaign provides various platforms enabling consumers to get closer to the athletes and the Olympic Games. The Beijing Olympics is fast approaching and this early, most companies who want to place their ads and endorsements in this monumental event are trying strategically to place themselves and capture a piece of the market. For Adidas, there is a battle at hand and that of which is to give rival company Nike a run for their money. Nike is a known brand in China and surely they have the obvious advantage. Adidas reportedly shelled out 70 million Euros to be an official Olympic sponsor. Adidas gear was also all over Olympians, great for television, the company clothed 27 out of 28 teams. But aside from shoes and uniforms, Adidas was not particularly visible in Olympic venues. It had no special presence on the Olympic Green, but its beautiful flagship store in Sanlitun near the Workers Stadium and Workers Gymnasium saw lots of foot traffic. Its Olympic ad campaign, though beautifully designed and fitting in concept â€Å"Together in 2008, Impossible is Nothing†, came up short in the personnel categories. That campaign had four primary faces, in sports that are very popular in Chinadiver Hu Jia, footballer Zheng Zhi, basketball player Sui Feifei and a few womens volleyball players. Hu pulled out due to injury, Zheng and the mens football team had an embarrassing performance and Sui Feifei was only sixth in scoring on Team China. The womens volleyball team played strong in a very tough field, but in the end only came through with the minimum result acceptable to the hometown fans, a bronze medal. After the Olympics the sales of sports apparel went up in China, sales of premium sportswear in China have rocketed from almost zero a little more than a decade ago to $350 million for Nike and $300 million for Adidas last year and sector was worth $3 billion in total last year and is expected to grow 20 percent in 2009. 09.

The Mortal Deity: Helen and the God-like Trait :: Iliad Greek Gods Greece Essays

The relationship between the gods and mortals of ancient Greece is one of the most interesting topics to analyze. These gods watch over their favorite mortals, meddle in their business, and have love affairs with them. At times selfish and conniving, the gods often appear to be as flawed as the humans who worship them are. There is, however, still a distinct separation between deity and mortal. From the evidence I have seen in The Iliad, I believe that this distinction is based on something I call a god-like trait. If a human reacts towards this trait in the wrong way, and believes he embodies this trait at the level equal or surpassing to that of the gods, tragedy occurs to the human. This mistake in self-recognition will lead to severe consequences unless the mortal repents and accepts his humanity. In The Iliad, Helen makes the mistake of false divinity, and it is her error in associating herself as the paragon of a god-like trait and in refusing to repent that leads t o her ruin. The definition of a god-like trait must first be established before the analysis of Helen’s behavior can be entirely understood. The gods in The Iliad present themselves as having at least one specific trait that they alone can boast of. These gods are the standard for excellence for whatever trait it may be. For example, Zeus was the model of strength, Aphrodite the standard for a beautiful woman, and Apollo the master of archery. For a human to display god-like behavior, the human declares he is the best, conflicting with the premise that the gods are the best at what they do. If the human tries to step beyond his status in his declaration or display, the gods would be offended and severe consequences usually follow. Hubris also plays a large role in god-like behavior, intertwining with it and causing a vicious circle. A god-like trait causes hubris because the mortal thinks that he displays the standard of excellence actually found in the gods. This hubris then would cause the trait to become even more divine and less mortal, leaving the man believing that he is above the gods due to this outstanding trait. Because of the trap this trait creates, it is important to be able to identify it.

Digestion and Food Essay

Digestion is the breakdown of large insoluble food molecules into smaller molecules so they can pass though the intestinal wall into the bloodstream and be transported throughout the body. There are seven different food groups in a balanced diet which should include Carbohydrate, fat, water, protein, fibre, vitamins and minerals. Although most foods contain these in some shape or form the foods that contain most of one type fall into that category, a chicken fillet for example would fall under the protein category because it contains more protein per hundred grams than any other nutrient. This assignment will explain the systems and processes necessary for the digestion of a Beef sandwich and a chicken Tikka Masala with rice. In the digestion of a beef sandwich containing sliced Beef, bread, butter and a chicken Tikka Masala there are different stages of where food is broken down. Enzymes are added at different times to ensure the food is absorbed properly. Digestion technically starts in the brain. Even before food touches your lips the stomach is already preparing for the food about to be ingested. The ingestion process starts with taking food into the mouth (eating and drinking). The purpose of this is so the food can be cut into smaller pieces and saliva is added before it is swallowed. This is where the first enzymes start work. There are two enzymes found in the saliva of the mouth, salivary amylase and lingual lipase. Amylase breaks down dietary carbohydrates such as monosaccharides, disaccharide sugars and complex polysaccharides (starch). Monosaccharide’s can be easily absorbed into the bloodstream so the others need to be broken down into these before they can be absorbed (Derrickson, Tortora 2006 p906). The salivary amylase starts to break down the polysaccharide starch found in the bread of sandwich and the rice in the chicken Tikka meal while it is being chewed. Once the food has been swallowed it slides down the throat which extends into the esophagus. The smooth muscle, mucus and secretions in the esophagus enable the food to slide down easily into the stomach. At the end of the esophagus is the lower esophageal sphincter which connects to the stomach. The stomach is a j-shaped organ where food is mixed with gastric juices secreted by the lining. The gastric juices consist of water, enzymes and hydrochloric acid to kill any harmful bacteria (Parker 2007 p176). The main enzyme in the stomach is called pepsin which specialises in the break down of protein. Gastric pepsin breaks proteins into polypeptides, pancreatic trypsin, chymotrypsin and carboxypeptidase which change the polypeptides into peptides (Lippincott, Williams, Wilkins 2005 p224). The proteins in the beef part of the sandwich and chicken part of the Tikka Masala are broken down by theses enzymes in order to extract the essential amino acids found in the peptides so that they can be easily absorbed in the small intestine where the food moves to after the stomach has done its work. The intestinal mucosal peptidases in the small intestine break the peptides down into amino acids allowing this to happen. As the carbohydrate (rice and bread from the two meals) enters the stomach the salivary amylase is deactivated by the ph level. As the food then enters the duodenum which is the first part of the small intestine, another type of amylase is then added from the pancreas which changes the carbohydrates into simple sugars (Parker 2007). The simple sugars are maltose lactose and sucrose. As these are pasted further into the small intestine ‘the enzymes maltase, lactase and sucrase chop maltose, lactose and sucrose into smaller bits, more easily absorbed, which are eventually converted to glucose and absorbed through the intestinal walls into the bloodstream’ (Collins 2007). Once this has happened the glucose is transported to the liver where it can be where it can be stored or distributed to cells throughout the body (Collins 2007). Fats fall under three categories, saturated (mainly found in animal products); Unsaturated (fish, nuts) and Trans fats which are mainly found in vegetable oils and processed foods made from hydrogenated vegetable fats. Fats or lipids as there also known ‘are diverse compounds that are grouped together because they are insoluble in water, but soluble in nonpolar solvents’ (Bailey 2008). This means lipids take longer to digest than carbohydrates and proteins. The fat content of the two meals comes mainly from the butter of the beef sandwich and the cream of the Masala sauce. The Short chain triglycerides found in these are digested by gastric lipase in the stomach. The majority of fat digestion though is done in the small intestine where pancreatic lipase and bile salts are added. The bile salts emulsify fat into droplets which makes them water soluble allowing them to be absorbed more easily. The pancreatic lipase ‘breaks down fats and phospholipids into a mixture of glycerol, short and long-chain fatty acids, and monoglycerides’ (Lippincott, Williams, Wilkins 2005 p224). Small finger like projections on the small intestine called Villi give it a large surface area making it easy for the absorption allowing the fatty acids and monoglycerides to pass through into the blood stream. Nearly all vital nutrients from food are absorbed in the small intestine and the left over waste that passes into the large intestine afterwards is known as the chyme. The chyme descends through three main regions of the large intestine called the caecum, colon and rectum. During this journey sodium, chloride, and water are absorbed through the lining of the colon into the blood making less watery faeces to be excreted out of the anus.

Ethical Issues of Wrongful Conception - 2854 Words

Students name Course name and number Name of paper Instructors name Date submitted Introduction Most of the issues involved with wrongful conception cases have been adjudicated through the state courts from the 1960s to the present. Almost always they have ruled that parents cannot collect damages for the birth of a normal, healthy child, even as the result of medical malpractice through defective sterilization and contraception procedures or failure to carry out correct genetic testing or fully inform parents of the results. Nor have the courts ruled that the birth of a handicapped child is a life unworthy of living, and instead have argued for judicial restraint in making such legal and moral determinations. Even in the case of the severely handicapped, such as children with Down syndrome, American courts have not ruled that nonexistence would be preferable to living a limited life. On the other hand, the U.S. Supreme Court has recognized that parents can collect personal injury damages as the result the birth of an impaired or unplanned child, at least in the recovery of med ical costs if not all the expenses of rearing the child to adulthood. State courts also allow the recovery of damages for medical expenses, training and treatment for handicapped children born as the result of failed abortion, contraception or sterilization. Due to the Roe v. Wade case of 1973, parents have the right to determine whether a child will be born or not, although recent efforts inShow MoreRelatedAbortion : Is It Morally Acceptable?1640 Words   |  7 PagesDay one, the most important day of any person’s life. The day of conception in which a simple cell becomes a growing human being. Time begins to pass on and the child begins to develop everything they need to survive in the world. 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